5 Tools We Use Every Day for Social Media Marketing

 Written By:  Anna Sullivan  

Written By: Anna Sullivan 

The every changing world of Social Media can be a lot to tackle. I mean, did you even realize the Instagram "algorithm" has probably changed 8 times, today alone?

Well, probably not, but who actually knows, besides the coders deep within Instagram anyways.

Even if you're a have a full team working on all the social media accounts in the world, there are still so so so many tools that can still help you succeed and save a lot of time.

Yes, we are a creative studio, and yes it is our job to know these things, but we are practical and minimal folk. We understand that you're only as good (in a lot of cases, not ours of course) as you're worst tool.

No worries if you have no idea where to start looking, we've got you covered!  Highlighted below are 5 tools we use ourselves and, if you don't already, recommend that you start using asap. They are guaranteed to make life easier, whether you are scheduling, managing, or creating.

  1. Hootsuite: Hootsuite is an easy tool that allows you to monitor content, your competitors, schedule content, and handle analytics!
     
  2. IFTTT: If This Then That (IFTTT) is a tool that allows you to automate certain actions through “recipes”. 
     
  3. Google Drive: Google Drive is great to create editorial calendars and be collaborative with your team to get content created and revised.
     
  4. Adespresso: This software handles your Facebook and Instagram ads by optimizing them so you will see the best results for your spend!
     
  5. Slack: We use this team communication tool to have discussions and host documents for client accounts on the different “channels” you can set up.